Shares of SOS Ltd, a financial services conglomerate based in China, surged by over 40% following the announcement of its intent to purchase $50 million in Bitcoin . This decision aligns with the company’s belief in Bitcoin ’s potential as a long-term store of value and a strategic asset, especially amidst a renewed enthusiasm for cryptocurrencies.
The company, which operates a Bitcoin mining facility in Wisconsin, stated that the acquisition is part of a broader strategy that incorporates investing, trading, and arbitrage to optimize returns while navigating the inherent volatility of the cryptocurrency market. The recent bullish performance of Bitcoin , which has been bolstered by the introduction of several Bitcoin ETFs and improvements in regulatory conditions for digital assets, has generated optimism among investors.
Following this announcement on November 27, SOS shares rose nearly 43% to $9.93, and this momentum continued with an additional 14.5% increase in after-hours trading, reaching $11.36. However, it is worth noting that SOS shares have significantly declined over the year, down 86.5% and leading to a noncompliance letter from the NYSE due to substantial underperformance. The stock has plummeted from a peak of $84.90 in October 2017 to its current levels.
SOS Ltd is not alone in its Bitcoin aspirations; several companies are turning to cryptocurrencies in hopes of capitalizing on the recent price surge. Bitcoin prices have increased approximately 40% throughout November, climbing toward the $100,000 level, with a recent high recorded near $99,860. Other firms, such as Rumble and Genius Group, have also announced substantial Bitcoin investments designed to bolster their financial positions amid challenges in attaining profitability.